Brand identity and digital design project for a Puerto Rico–based travel platform focused on authentic local experiences.

I developed the logo, color palette, typography system, photography, and overall creative direction, creating a cohesive visual language inspired by the warmth, culture, and vibrancy of the island.

I also designed the complete brand guidelines and standards deck, establishing rules for logo usage, typography, color, imagery, and brand application. Working alongside the website design team, I helped translate the identity into a consistent and engaging digital experience.